Posts Tagged ‘Brad Paisley’

The Advertiser: Earth-Friendly Diapers

Monday, July 14th, 2008

Broussard woman invents reusable snap-on diaper
By: Judy Bastien

Cloth diapers. It’s a term that makes many new mothers cringe. The idea of dealing with washing and folding dozens of diapers and the risk of stabbing their own fingers while protecting their child’s mid-section from the business end of a safety pin doesn’t appeal to most.

Even those who look for environmentally-friendly ways of doing things hesitate to venture into the routine of their grandmother’s day.

But, a Tereson Dupuy, Broussard woman has brought cloth diapers into the 21st century with the addition of a polar fleece dryness liner, a built-in waterproof exterior and adjustable snaps to make diapering quick, easy and pain-free.

Her FuzziBunz® diapers appeal to many parents, including high-profile moms and dads in Hollywood and Nashville.

And her budding international business came about because of personal necessity.

When Dupuy’s son was a baby, disposable diapers weren’t an option.

“He has a skin condition – atopic dermatitis and eczema,” she said. “Putting disposable diapers on him caused so many problems – rashes and bleeding.”

She was obligated to use cloth diapers, but she didn’t like the hassle of safety pins and separate vinyl pants.

So, she invented something that combines the baby-friendly and environmentally-friendly characteristics of cloth diapers with the convenience of disposables.

Her invention, now about 10 years old, is known worldwide as FuzziBunz®.

“It’s a three-stage system,” Dupuy said.

The polar fleece, which is next to the baby’s skin, draws moisture away from the baby and into an absorbent cloth pad, which is inserted into a pocket inside the diaper. The stay-dry feature is accomplished without using chemicals or gels, Dupuy said.

The inner fleece lining and pad are contained within a waterproof outer lining.

“Everything separates to be washed,” Dupuy said, “so it gets really clean.”

Tanya Domingue, a pediatric nurse and Scott resident, began using FuzziBunz® four months ago, when her son, Jack, was born.

She had previously used disposable diapers on her two older children.

Domingue said there is no comparison between the two.

“These FuzziBunz® win hands down,” she said. “It has a soft feel.”

Domingue said the reusable diapers are actually easier to deal with once they’re soiled than disposables.

“And, I like the idea we’re not putting more into the landfills with these diapers.”

At first, Dupuy made the diapers herself, just for personal use, but word soon got around in some of the parenting forums and chat rooms she belonged to.

A cottage industry developed, and in 2000, Dupuy’s business, which operates under the name, Mother of Eden, took off.

“I got out of the house; I stopped sewing, myself, rented a building, got employees and have been increasing ever since,” she said.

Now, her product is being sold nationwide on the Internet.

“I also have a large distributor in the UK, Finland, Australia – places where they’re a little more green than the United States.”

Celebrity parents have been heard to say they use FuzziBunz® on their babies, including 90210 star Tori Spelling and country music star Brad Paisley and his wife, actress and model Kimberly Williams Paisley.

Although FuzziBunz® are available on the Internet, Dupuy would like local parents to know that they can be purchased directly from her.

For those who don’t have a celebrity income, the cost of each diaper is a bit of a stumbling block. They sell for about $20 each.

But, they’re much cheaper in the long run, Dupuy said.

Domingue estimates that at seven diapers a day, she had already spent about $240 on disposables for her older children by the time they were 4 months old – Jack’s age.

Dupuy said most people get enough FuzziBunz® to last about a day and a half, so they don’t have to wash every day. The snaps allow for an adjustable fit, so the diapers grow with the baby.

“A full (set) of FuzziBunz® is $200- to $300, compared to $2,500 for disposables,” she said, assuming that disposable diapers are used for about three years.



Louisiana Life: The Straight Poop

Sunday, June 1st, 2008

Reusable diapers are big business for this Lafayette-based company
By: Eve Kidd Crawford

Ben Franklin famously said that the only things certain in life are death and taxes. He’s mostly right, but he forgot one other thing—dirty diapers. But just because they’re a necessary evil doesn’t mean that they can’t also be fun, cute and even trendy.

Tereson Dupuy, founder and chief executive officer of Lafayette-based Mother of Eden and the inventor of FuzziBunz® reusable pocket diapers, has based an empire around this concept.

“I knew they’d be big,” she says of her diapers. “I knew that eventually the green boom would hit, and it’s only just starting. It’s going up from here.”

Dupuy invented the diapers in January 1999 when her then-4-month-old son, Eden, for whom the company is named, developed a chronic diaper rash. The chemicals in disposable diapers worsened the rash, as did traditional cotton cloth diapers, which got soggy and held wetness next to his skin. After playing around with fabrics and styles, Dupuy came up with the now-popular pocket-style diaper that kept her son dry and comfortable, didn’t leak and was easy to launder at home. She began sewing diapers at home and selling them on the Internet.

As word of mouth grew, Dupuy decided to patent her invention in 2003. Five years later, Dupuy and her invention have won numerous awards –– including a 2007 Outstanding Product award from iParenting Media and the prestigious 2006 Entrepreneur of the Year award given by the Stevie Awards for Women in Business –– and annual sales in 2007 exceeded $3 million. FuzziBunz® has received media attention from Parents, American Baby and Time magazines, among others, and amassed a celebrity following that includes Tori Spelling and Brad Paisley and Kimberly Williams.

Even as her business took off, Dupuy never considered moving headquarters out of Louisiana. “I live here,” she says simply. “I grew up in New Orleans, came to school in southwest Louisiana, fell in love with the area and stayed. We have the best people in the world, best food in the world, best culture in the world. It’s a culture-rich area. I don’t plan on moving.”

Keeping her business in Louisiana has had some challenges, however. “It’s not the greenest place in the world,” she acknowledges. “When I was starting out, I went into an ad agency, and they said, ‘You mean you have to wash it at home? We can’t market this!’ So I just moved on. It can be a struggle to find people who understand a green industry, who understand a reusable product.”

But Sydney French of Opelousas, mother of 19-month-old Carson, fully understands the benefits of cloth diapering. “When my baby was 10 months old, I decided to switch from disposables to cloth,” she says. “I felt horrible every time I threw a sack full of disposables away. All I could think of was the chemicals that would be sitting in a landfill for 500 years. I am thrilled with cloth. I really wish I would have started from the beginning.”

Some have argued that cloth diapers aren’t any better for the environment because of the water needed to wash them. Dupuy scoffs at that idea, at least where her diapers are concerned: “These aren’t traditional cloth diapers. They’re pocket diapers and made of materials that wash quickly and dry quickly. You only need to use one-fourth on the normal amount of detergent, and because they wash and dry so quickly, you save water and energy. We didn’t really make them that way on purpose; it was lagniappe.”

And Dupuy is constantly striving to make the diapers themselves greener. “We’re using companies that are more environmentally sound,” she says. “We’re looking into using recycled eco-fleece, and we’re now manufacturing some of our diapers in Boston, Arkansas and Los Angeles because that way it requires less fuel to get to the end user. We’re making a green product in that you reuse it, but on a grander scale, we are a green company, too.”

Dupuy says a large part of her customer base is on the West Coast, but she would love to see more Louisianians using her product and thinks that might happen soon. “It’s all changing,” she says. “We’re realizing that we have to be more responsible.”

She urges anyone curious to give FuzziBunz® a chance. “Just buy one or two,” she says. “Try them out. See how your baby feels. See how they wash. See the rash reduction –– because you’ll see a reduction even with just two. And of the people I know who’ve opened their mind and given them a chance, no one has said, ‘Oh, this just isn’t for me.’ They all say, ‘I was skeptical, but I fell in love. There’s no reason to go back to disposables.’”

French certainly counts herself as a convert. “I encourage everyone to try it out,” she says. “I like it because it’s not wasteful. And I feel it’s healthier for my child to put cloth next to his skin instead of chemicals. We’re bombarded enough with chemicals. This is one thing I can do to protect him a little more.”



Cloth Diapers Make Huge Comeback – Even Hollywood is Taking Notice

Tuesday, July 10th, 2007

NEW IBERIA, La., – New parents enter a whirlwind of choices when baby arrives – everything from whether the baby should sleep in the family bed to what kind of stroller they should buy.  But one up-and-coming choice that many new parents consider today is whether to use cloth or disposable diapers.

According to Tereson Dupuy, the inventor of FuzziBunz® reusable diapers, cloth diaper usage is gaining significant momentum.  “As shown by the steady increase in demand for our diapers and the amount of real-world and easy to use options, more and more moms are trying their hands at cloth diapering and making it a part of their child rearing practices.”

And it’s not just suburban moms who are turning to cloth diapers.  Tinseltown is taking on the trend too.  Anna Belknap, star of CBS’s CSI-NY, is a known FuzziBunz® fan, as are country music star, Brad Paisley, and his wife, actress Kimberly Williams.  Madonna was recently spotted changing baby David’s cloth diaper and Dave Matthews and Maggie Gyllenhaal have been widely reported as a cloth diaper users as well.

MaryLenore Arsenault, celebrity publicist and owner of BopStarBaby, which provides gift baskets to new celebrity parents, says, “Hollywood’s elite new parents are always looking for the next best trend.  Environmental friendly items, like FuzziBunz®, are definitely a hot item found in many of today’s A-lister’s baby nurseries.  I wouldn’t be surprised if more and more celebrities made their cloth diaper duties publicly known.”

With environmental issues at a peak, it’s no wonder that today’s new parents are looking for greener options.  According to statistics from the Environmental Protection Agency (EPA), in 1960, there was almost no diaper waste.  But by 1970, the EPA reports approximately 350,000 tons of diaper waste and by 2005, 3.6 million tons of diaper waste annually.  In another EPA report, disposable diapers are documented as the third largest waste item in today’s landfills – a significant number given they are only used by a small percentage of the population.

While many parents can still opt for old-fashioned fold and pin diapers, many are turning to the newest modern option, pocket diapers, which include snaps or Velcro and allow for absorbency customization.  And while disposable diapers come in one color, reusable diapers come in a plethora of colors and print choices, ensuring that today’s baby is sporting style from top to bottom.

Dupuy adds, “New moms are always telling me that they are pleasantly surprised at how easy FuzziBunz® diapers are to use and wash.  Cloth diapering is nothing to be scared of – not any more with today’s modern options.”



Kimberly Williams Paisley & Brad Paisley’s Letter to FuzziBunz®

Tuesday, April 17th, 2007

Brad Paisley and Kimberly Williams Paisley

Kimberly Williams Paisley & Brad Paisley's Letter to FuzziBunz®

“What amazing baby gifts! We love them all!… The FuzziBunz® are great – great for the environment and I love the colors”.

Model/Actress Kimberly Williams Paisley & Grammy Award winning singer, Brad Paisley




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